Hello
Hi, I’m Gabrielle—a multidisciplinary creative, household strategist, and founder of Coastra, a boutique studio where thoughtful design and intentional living meet.
I wear many hats: brand designer, visual storyteller, household manager, and mom. For me, creativity doesn’t belong in just one box—it’s the thread running through every part of life, from the brands I build to the systems I create for families who want more ease and more meaning.
With a background in graphic media, photography, and creative direction, I specialize in brand identity, website design, social media content, and storytelling for entrepreneurs, service providers, and purpose-led brands ready to show up and stand out.
Outside the studio, I bring that same clarity and vision to household and lifestyle management. Through my concierge services, I help busy families and professionals stay organized, nourished, and supported—whether it’s planning weekly meals, managing side businesses, coordinating school logistics, or creating calm, functional spaces at home.
Based on Long Island and inspired by the rhythms of coastal living, I’ve always found creativity in color, movement, and the quiet details of daily life. Becoming a mother has deepened that perspective. It’s taught me to honor both beauty and balance, to build systems that hold space for joy and simplicity, and to design not just for how something looks but for how it feels.
Whether I’m crafting a brand strategy, styling a photoshoot, developing a website, planning an event, or supporting a family behind the scenes, I lead with intuition and follow through with intention. My work is about more than deliverables—it’s about creating experiences that feel personal, purposeful, and true.
If you’re here to elevate your brand, bring your story to life, or lighten the load in your everyday, you’re in the right place.
Let’s build something beautiful—and sustainable—together
My Story
I’ve always believed creativity isn’t something you do—it’s a way you see the world.
Growing up on Long Island, surrounded by the sea and the quiet pull of the seasons, I learned to notice the details most people miss: the way light changes a room, how a color can shift a mood, the small rhythms that make life feel both beautiful and manageable.
My early career in graphic media and photography taught me how to shape stories visually—how to build brands that feel like a reflection of who someone is at their core. Over the years, I’ve partnered with entrepreneurs, service providers, and purpose-led brands to create design and content that not only looks good but feels intentional.
But my story doesn’t stop with creative work.
As life unfolded, I found myself drawn to helping people behind the scenes in more personal ways. Supporting families, building systems that keep households running, planning meals, managing the endless to-do lists—these things became another extension of my love for design. Because designing a home, a business, or a life isn’t so different. It’s about making space for what matters and letting go of what doesn’t.
Becoming a mother transformed everything I thought I knew about balance and purpose. It taught me to be present in the process, to find clarity in the chaos, and to trust that small, consistent efforts can create something lasting and meaningful.
Today, whether I’m designing a brand identity, building a website, styling a photoshoot, organizing a pantry, or mapping out a week of meals, I’m still doing what I’ve always done: bringing intention and creativity into everyday life.
My work is a blend of strategy and soul, of practical support and thoughtful design. It’s the result of years spent learning, evolving, and believing that a well-tended life—like a well-tended brand—is one of the most beautiful things you can build.
If you’re here to elevate your brand, create more ease in your home, or partner with someone who will see the big picture and the small details, I’m so glad you found your way here.
Let’s create something meaningful together.